For more than 50 years, Sugar Bear has been singing, "Can't get enough of that Sugar Crisp."

Made with crispy golden puffs of wheat with a touch of honey, no wonder you can't get enough.

Both kids and adults agree that the sweet puffed wheat of Sugar Crisp cereal is perfectly irresistible.

• Sugar Crisp is a delightfully delicious puffed wheat cereal made with just the right amount of honey
• Source of 8 essential nutrients
• Low in fat and free of trans and saturated fat
• Low in sodium
• Imported from Canada